Yawn: Edie Campbell Fronts Hugo Boss’ Fall 2015 Campaign (Forum Buzz)

IMAGE: STYLE.COM

Forum members laced straight into the campaign with jescajade almost falling asleep with the word “yawn.”

“I never disliked Edie. In fact, I liked her a lot a year ago. However, she’s starting to bore me. She’s outdated. Trite. Stale. A dynamic model would have made the boring clothes and setting come to life. I’m sure there was enough budget to hire Raquel Zimmermann,” hoped anlabe32.

“Agreed, a more dynamic model would’ve made this better. Amanda Murphy would’ve looked great. Still, this isn’t terrible,” responded littlekiki.

Benn98 wasn’t impressed either. “Edie isn’t a terrible model, but she just needs to take the quirk down a bit. Jason Wu needs to get his sh*t together because I’ve not seen a good campaign since he took control,” he complained.

Sharing the same attitude was Nomar: “In the first two pics I think there is way too much negative space it just looks odd. Edie is quickly becoming lackluster in my eyes and this campaign is easily forgettable – YAWN.”

“I absolutely hate the set,” noted Royal-Galliano.

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