Christian Dior continues to milk its contract with Cara Delevingne. Since signing on the dotted line with the French fashion house back in 2017, Cara’s been the face of the brand’s various cosmetic lines and is now fronting its high jewelry advertising campaigns, making a return for the second consecutive season after replacing forum favorite Anna Ewers. In the minimalist yet stylized campaign images captured by Mario Sorrenti, Cara serves up animated expressions while sporting the Rose des Vents and Rose Céleste collections both designed by Victoire de Castellane.
Cara’s latest for Dior flopped on our forums. “She ain’t Dior at all and this could have been shot by Patrick Demarchelier. She is clearly selling herself and not the jewelry. It’s a total miss for me,” commented Lola701.
“Such a waste of Mario Sorrenti. This could’ve been shot by anyone,” mikel chimed in.
“The outcome of this particular campaign is mundane, pedestrian and more suited to a brand like Swarovski,” added vogue28.
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Sharing the same sentiment was TaylorBinque: “I wonder why all Dior campaigns look so cheap. Like this is cheaper than Tous and Pandora. Do they hire marketing people from Claire’s or Forever 21? Seriously, this doesn’t work from the model to the art direction. Dior Joaillerie should aspire to be a rival to its peers not a third-tier mall jewelry store.”
“I’m honestly not even surprised how bad this is,” voiced Nomar.
“God, at least there’s the ‘Cara quirk’ to liven up these images somewhat. Otherwise it would’ve been another dull as dishwater Dior Joaillerie campaign,” said Benn98.
A hit or miss? Share your thoughts here.
