Ad Campaign - theFashionSpot https://www.thefashionspot.com/tag/ad-campaign/ Fashion Trends, Styles, Celebrity Fashion, and Beauty Sun, 03 Mar 2024 22:08:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.4.3 https://www.thefashionspot.com/wp-content/uploads/sites/11/2023/04/cropped-thefashionspot_icon_512x512-1.jpg?w=32 Ad Campaign - theFashionSpot https://www.thefashionspot.com/tag/ad-campaign/ 32 32 217299027 Cynthia Erivo, Loli Bahia, Ida Heiner & Hejia Li Pose for David Sims in Louis Vuitton’s Spring 2024 Campaign https://www.thefashionspot.com/forum-buzz/883593-cynthia-erivo-loli-bahia-ida-heiner-hejia-li-pose-for-david-sims-in-louis-vuittons-spring-2024-campaign/ https://www.thefashionspot.com/forum-buzz/883593-cynthia-erivo-loli-bahia-ida-heiner-hejia-li-pose-for-david-sims-in-louis-vuittons-spring-2024-campaign/#respond Mon, 04 Mar 2024 12:00:00 +0000 https://www.thefashionspot.com/?p=883593 "Insanely cheap."

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Louis Vuitton S/S 2024 by David Sims
IMAGE | LOUISVUITTON.COM

Over recent seasons, Nicolas Ghesquière has had a select few on speed dial to lens his various different advertising campaigns for Louis Vuitton. As a result, the storied French fashion house’s most recent campaign imagery has been lensed by Ethan James Green, Glen Luchford and David Sims. Ghesquière calls upon Sims once again with the unveiling of the Spring 2024 campaign. Models Loli Bahia, Ida Heiner, Hejia Li and actress Cynthia Erivo assemble before the British photographer’s lens and pose high a top a glass-fronted building on location in Milan. The clear blue skies and Milanese backdrop make for an arresting backdrop against Ghesquière’s Parisian-inspired collection.

Louis Vuitton S/S 2024 by David Sims
IMAGES | LOUISVUITTON.COM

Read the reactions of theFashionSpot’s forum members:

“I do like how bright, fresh, and clean this campaign is shaping up to be! Ghesquière’s mainline Vuitton campaigns tend to be over-complicated in terms of concepts, so the sight of something more minimal is pleasing me to no end. The coloring and lighting are both lovely, love those clear blue skies and the graphic architecture of the building,” admired vogue28.

In complete agreement was dontbeadrag, echoing: “These are good, and I neither am a fan of Louis Vuitton nor of Nicolas, but when it works – it works. Cold and sterile environment, but that sunlight and the styling just work. It is a little basic and simple, but in all the right places.”

Not everyone, however, was so forthcoming. “What a tragic campaign. David Sims is so boring, contrived and so horribly commercial. A joke!” stated 90sFan.

“Insanely cheap,” called out lookatme.

Louis Vuitton S/S 2024 by David Sims
IMAGE | LOUISVUITTON.COM

Are you a fan? See more of Louis Vuitton’s Spring 2024 campaign and join the conversation, here.

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Jolin Tsai & Son Ye-jin Join Kaia Gerber in Valentino’s Sky-High Spring 2024 Campaign https://www.thefashionspot.com/forum-buzz/883497-jolin-tsai-son-ye-jin-join-kaia-gerber-in-valentinos-sky-high-spring-2024-campaign/ https://www.thefashionspot.com/forum-buzz/883497-jolin-tsai-son-ye-jin-join-kaia-gerber-in-valentinos-sky-high-spring-2024-campaign/#respond Fri, 01 Mar 2024 13:00:00 +0000 https://www.thefashionspot.com/?p=883497 "So much better than last season's dreadfulness!"

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Valentino S/S 2024 : Kaia Gerber, Jolin Tsai & Son Ye-jinby Mert Alas & Marcus Piggott
IMAGE | VALENTINO.COM

Pierpaolo Piccioli is sticking to his guns for the Spring 2024 season, enlisting the all-American beauty and firm industry fave that is Kaia Gerber as the face of Valentino for a second consecutive season. Piccioli, nonetheless, throws in Valentino brand ambassadors Jolin Tsai and Son Ye-jin for good measure. The creative director who has been the solo creative force behind Valentino since 2016, drops legendary photographer Steven Meisel for the Spring 2024 season, in favor of Mert Alas & Marcus Piggott. The photographic duo capture Piccioli’s trio of muses high above New York City, on location within the 7 World Trade Center building, with the city’s graphic skyline making for a majestic and visually-arresting backdrop.

Valentino S/S 2024 : Kaia Gerber, Jolin Tsai & Son Ye-jinby Mert Alas & Marcus Piggott
IMAGE | MYFACEHUNTER.COM

Read below the reactions of theFashionSpot’s forum members:

“Great so far,” admired GERGIN upon checking out Valentino’s latest.

“Love the photography and styling. So much better than last season’s dreadfulness,” MModa voiced.

“Big fan of this campaign! Eye-catching and captures the perfect mood,” noted Faith Akiyama.

Yet not everyone was left so enchanted with the end result. “I hate how photographers don’t even care that their work looks no different from a 5-minute smartphone filter job. It’s the opposite of glamorous. Where’s the uniqueness? The exclusivity? GoldenPetals asked.

“It’s all very disjointed, despite the same location and same clothes,” chimed in upNorth.

Valentino S/S 2024 : Kaia Gerber, Jolin Tsai & Son Ye-jinby Mert Alas & Marcus Piggott
IMAGES | MYFACEHUNTER.COM

See more from Valentino’s Spring 2024 advertising campaign and join the on-going conversation, here.

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Kaia Gerber Heralds a New Era at DKNY as the Face of the Spring 2024 Campaign https://www.thefashionspot.com/forum-buzz/883442-kaia-gerber-heralds-a-new-era-at-dkny-as-the-face-of-the-spring-2024-campaign/ https://www.thefashionspot.com/forum-buzz/883442-kaia-gerber-heralds-a-new-era-at-dkny-as-the-face-of-the-spring-2024-campaign/#respond Thu, 29 Feb 2024 12:00:00 +0000 https://www.thefashionspot.com/?p=883442 Ever since scoring her very first solo Vogue cover and landing her first major advertising gig, Kaia Gerber has remained a force to be reckoned with within the world of fashion. Last year alone saw Cindy Crawford’s mini-me grace the covers of ELLE and W Magazine (to name a select few) and became the face […]

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DKNY S/S 2024 : Kaia Gerber by Alasdair McLellan
IMAGE | DKNY.COM

Ever since scoring her very first solo Vogue cover and landing her first major advertising gig, Kaia Gerber has remained a force to be reckoned with within the world of fashion. Last year alone saw Cindy Crawford’s mini-me grace the covers of ELLE and W Magazine (to name a select few) and became the face of mega brands Alaïa and Valentino. Not even three months into 2024 and Kaia has fronted the covers of Perfect, British Vogue, WSJ. Magazine and becomes the face of DKNY for Spring 2024. Via the lens of British photographer Alasdair McLellan and styled by Alastair McKimm, Kaia morphs into the ultimate DKNY woman throughout series of campaign portraits, helping herald a new era and a new energy of the iconic American label.

DKNY S/S 2024 : Kaia Gerber by Alasdair McLellan
IMAGE | PRNEWSWIRE.COM

Read below the reactions of theFashionSpot’s forum members:

“Fresh energy? Where?” asked matheus_s the second the campaign struck.

“Gap circa 2005,” scoffed MyNameIs.

Also far from delighted with the outcome was Toni Ahlgren, commenting: “I’m sorry but that’s a no from me!”

“How can she be so beautiful yet so bland?” FelipeV voiced.

DKNY’s latest ultimately had members of theFashionSpot forums a divided bunch. “I really like the photographs and art direction. Kaia looks beautiful,” MModa admired.

“A rather brilliant campaign, IMO. This is pretty much on the money for a brand like DKNY. Kaia Gerber was the perfect choice – fresh, youthful, radiant and all-American. McLellan’s distinctive and youth-orientated aesthetic only heightens the campaign, and I genuinely don’t have a bad word to say about this. Those portraits of Kaia are superb!” enthused vogue28.

“Love Kaia, always. Young and fresh,” added jeremydante.

DKNY S/S 2024 : Kaia Gerber by Alasdair McLellan
IMAGE | DKNY.COM

See more from DKNY’s Spring 2024 advertising campaign and share your own thoughts, here.

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Vittoria Ceretti Jets Off to the Island of Capri for Michael Kors Collection’s Spring 2024 Campaign https://www.thefashionspot.com/forum-buzz/883392-vittoria-ceretti-jets-off-to-the-island-of-capri-for-michael-kors-collections-spring-2024-campaign/ https://www.thefashionspot.com/forum-buzz/883392-vittoria-ceretti-jets-off-to-the-island-of-capri-for-michael-kors-collections-spring-2024-campaign/#respond Wed, 28 Feb 2024 13:00:00 +0000 https://www.thefashionspot.com/?p=883392 "Can you ever go wrong with a location like Capri?"

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Michael Kors Collection S/S 2024 : Vittoria Ceretti by Inez van Lamsweerde & Vinoodh Matadin
IMAGE | FLAUNT.COM

We’ve become fairly used to globe trotting via the advertising campaigns of Michael Kors Collection. One season we are jetting off to Monte Carlo, the next it’s dashing about the streets of New York City and Mr. Kors is whisking us off to the majestic island of Capri for Spring 2024. The powerhouse American designer drops Anok Yai this season, opting to cast Vittoria Ceretti solo. Remaining on the books also is photographic duo Inez van Lamsweerde & Vinoodh Matadin. Throughout the sun-drenched campaign imagery, the Italian beauty (and firm forum favorite) is styled by Emmanuelle Alt and captured by the Dutch creative twosome around various different picturesque and dreamy locations throughout the retro-inspired campaign imagery.

Michael Kors Collection S/S 2024 : Vittoria Ceretti by Inez van Lamsweerde & Vinoodh Matadin
IMAGE | FLAUNT.COM

Read below the reactions of theFashionSpot’s forum members:

“Absolutely beautiful fashion photography and views! Love seeing Inez & Vinoodh’s dreamy imagery. Reminds me of their work for Vogue Paris,” raved MModa.

In complete agreement was vogue28: “A vast improvement from last month’s eyesore of a campaign, IMO. Can you ever go wrong with a location like Capri? Absolutely majestic setting. Vittoria Ceretti solo was also a very good idea, love how she’s photographed here and how not even the stunning can steal focus from Ceretti’s awe-striking beauty.”

“I feel like I should like this more than I do,” admitted aracic. “The landscapes are stunning and so is Vittoria… But it feels so weirdly static and the clothes are quite ugly, to be honest. Something’s just not clicking for me.”

“Needs a [Mario] Testino-style filter of golden light making everything look more expensive than it is,” pointed out forum member tigerrouge.

“Same old. Not even Vittoria can save it this time,” disapproved kokobombon.

Michael Kors Collection S/S 2024 : Vittoria Ceretti by Inez van Lamsweerde & Vinoodh Matadin
IMAGE | FLAUNT.COM

Are you a fan? See more from Michael Kors Collection’s Spring 2024 advertising campaign and share your own thoughts, here.

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Craig McDean Replaces Ethan James Green as Max Mara’s Campaign Photographer for Spring 2024 https://www.thefashionspot.com/forum-buzz/883371-craig-mcdean-replaces-ethan-james-green-as-max-maras-campaign-photographer-for-spring-2024/ https://www.thefashionspot.com/forum-buzz/883371-craig-mcdean-replaces-ethan-james-green-as-max-maras-campaign-photographer-for-spring-2024/#respond Tue, 27 Feb 2024 13:00:00 +0000 https://www.thefashionspot.com/?p=883371 "Love the casting, the styling, and photography."

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Max Mara S/S 2024 : He Cong, Felice Nova Noordhoff & Karolina Spakowski by Craig McDean
IMAGE | MAXMARA.COM

Ian Griffiths had enlisted Steven Meisel for what felt like forever as Max Mara’s campaign photographer, until tasking Ethan James Green with the job for the Fall 2022 season. As a result, the young American photographer has since captured the Italian fashion brand’s Spring 2023 and Fall 2023 campaign imagery too. Once again, Griffiths, Max Mara’s long-serving creative director find himself in the mood for change and enlists Craig McDean as campaign photographer for Spring 2024. Griffiths opted to keep model Karolina Spakowski for another season, who is joined by He Cong and Felice Nova Noordhoff. Styled by Tonne Goodman, the girls roam the interiors of the brutalist Breuer Building in New York City throughout the series of campaign images.

Max Mara S/S 2024 : He Cong, Felice Nova Noordhoff & Karolina Spakowski by Craig McDean
IMAGES | MAXMARA.COM

Read below the reactions of theFashionSpot’s forum members:

“I’m able to appreciate the change in photographer this season. The images work beautifully for Max Mara, love the setting, the casting and the elegance and sophistication this whole campaign radiates… very nicely done!” vogue28 applauded.

“I really like what I am seeing. Love the casting, the styling, and photography. A+,” stated MModa.

“Feels like a Tomas Maier Bottega Veneta campaign. Nice,” forum member lookatme pointed out.

Ivano was also full of praise, voicing: “Another Max Mara campaign that I love. Small group, talented girls, great styling. It has all the right elements to be good.”

Matheus_s described the outcome as “elegant” and we wouldn’t possibly agree more.

Max Mara S/S 2024 : He Cong, Felice Nova Noordhoff & Karolina Spakowski by Craig McDean
IMAGE | MAXMARA.COM

Check out more of Max Mara’s Spring 2024 advertising campaign and share your own thoughts, here.

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You’ll Either Love or Loathe Natalia Vodianova as the Face of Ferragamo’s Spring 2024 Campaign https://www.thefashionspot.com/forum-buzz/883250-youll-either-love-or-loathe-natalia-vodianova-as-the-face-of-ferragamos-spring-2024-campaign/ https://www.thefashionspot.com/forum-buzz/883250-youll-either-love-or-loathe-natalia-vodianova-as-the-face-of-ferragamos-spring-2024-campaign/#respond Mon, 26 Feb 2024 12:00:00 +0000 https://www.thefashionspot.com/?p=883250 As creative director of Ferragamo, Maximilian Davis continues to experiment with various different photographers to further enhance his vision for the luxury Italian fashion house. Campaigns since his debut Spring 2023 collection have been lensed by Jackie Nickerson, Rafael Pavarotti, Tyler Mitchell and Davis reverted back to Pavarotti for Holiday 2023. Vanina Sorrenti is commissioned […]

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Ferragamo S/S 2024 : Natalia Vodianova by Vanina Sorrenti
IMAGE | FERRAGAMO.COM

As creative director of Ferragamo, Maximilian Davis continues to experiment with various different photographers to further enhance his vision for the luxury Italian fashion house. Campaigns since his debut Spring 2023 collection have been lensed by Jackie Nickerson, Rafael Pavarotti, Tyler Mitchell and Davis reverted back to Pavarotti for Holiday 2023. Vanina Sorrenti is commissioned for the Spring 2024 season and gone is the multi-girl casting in favor of a solo Natalia Vodianova. Captured around interiors adorned with mid-century furniture, parquet flooring and plush carpet, Natalia (who is already the face of Ermanno Scervino) is styled by Carlos Nazario throughout the artistic and stylized campaign.

Ferragamo S/S 2024 : Natalia Vodianova by Vanina Sorrenti
IMAGE | FERRAGAMO.COM

Read below the reactions of theFashionSpot forum members:

“I am completely unconvinced by Maximilian’s Ferragamo. It has no personality and no conviction. It’s very corporate and predictable,” voiced lookatme.

“It reminds me of the Prada Spring 2016 campaign, except this is the fast fashion version. Is anyone actually buying that bag?” asked GivenchyHomme.

Also not sold was Lola701, commenting: “Natalia is bad casting, IMO! I would have picked Karen Elson or Liya Kebede.”

“Natalia is certainly the weak link here, otherwise the campaign is quite stunning. Moody and rich with color, that shot with the green bag is beautiful! I feel like Rianne would’ve been a perfect fit for this,” noted aracic.

“I love the rich textures and saturation,” admired forum member kokobombon.

Echoing the same sentiments was MModa: “Love the colors, atmosphere, mood, lighting and shadows!”

Ferragamo S/S 2024 : Natalia Vodianova by Vanina Sorrenti
IMAGE | FERRAGAMO.COM

A hit or miss of a Ferragamo advertising campaign? See more and share your own thoughts, here.

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Not Even Mert Alas & Emmanuelle Alt Can Save Kendall Jenner in Calvin Klein’s ‘Boring’ Spring 2024 Campaign https://www.thefashionspot.com/forum-buzz/883100-not-even-mert-alas-emmanuelle-alt-can-save-kendall-jenner-in-calvin-kleins-boring-spring-2024-campaign/ https://www.thefashionspot.com/forum-buzz/883100-not-even-mert-alas-emmanuelle-alt-can-save-kendall-jenner-in-calvin-kleins-boring-spring-2024-campaign/#respond Fri, 23 Feb 2024 12:00:00 +0000 https://www.thefashionspot.com/?p=883100 "A boring model for a boring brand. It's torture/"

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Calvin Klein S/S 2024 : Kendall Jenner by Mert Alas
IMAGE | CALVINKLEIN.COM

The hype surrounding Kendall Jenner remains in full force, and editors and designers across the globe continue to trip over themselves to endorse the American model. Last year alone, Kendall graced the covers of Vogue Italia, American Vogue, W Magazine and became to face of Miu Miu, Stella McCartney, Gucci and Jacquemus to name just a select few. One label hellbent on keeping the model in the spotlight is Calvin Klein, who welcomes Jenner back for the third time running, with the unveiling of the Spring 2024 campaign. In an attempt to switch things up somewhat, Mert Alas is brought in as campaign photographer (replacing Inez & Vinoodh). The Turkish lensman takes us outside of the studio this season, as we venture out into the hustle and bustle of New York City. Styled by Emmanuelle Alt, Kendall roams various different locations within the city, shot both in full color and in black and white.

Calvin Klein S/S 2024 : Kendall Jenner by Mert Alas
IMAGE | CALVINKLEIN.COM

Read below the reactions of theFashionSpot’s forum members:

“These could be for literally anything. They could be Kendall’s toothpaste ads if she were smiling! What happened to Calvin Klein? Why would they shoot such bland items that show no brand identity?” asked tomtakesphotos.

“I miss CK Collection ads under Francisco Costa,” sighed matheus_s.

GivenchyHomme wasn’t all too impressed either, commenting: “These look like AI. I don’t think I like that. Kendall’s lack of enthusiasm only adds to the artificial-ness of it all.”

“A match made in hell. A boring model for a boring brand. It’s torture,” FelipeV chimed in.

“Not even Mert Alas and Emmanuelle Alt are enough to save this for me. Banal, boring and bland beyond belief… Kendall Jenner just giving us nothing (as per usual). I cannot wait for fashion brands to clock onto the fact that she’s just… so mundane. The name and followers ain’t enough!” voiced vogue28.

Calvin Klein S/S 2024 : Kendall Jenner by Mert Alas
IMAGE | CALVINKLEIN.COM

See more of Kendall Jenner as the face of Calvin Klein’s Spring 2024 advertising campaign and share your very own thoughts with us, here.

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Gisele Bündchen Poses Up a Storm in Balmain’s ‘Fierce’ Spring 2024 Campaign https://www.thefashionspot.com/forum-buzz/883028-gisele-bundchen-poses-up-a-storm-in-balmains-fierce-spring-2024-campaign/ https://www.thefashionspot.com/forum-buzz/883028-gisele-bundchen-poses-up-a-storm-in-balmains-fierce-spring-2024-campaign/#respond Wed, 21 Feb 2024 13:00:00 +0000 https://www.thefashionspot.com/?p=883028 "Gisele knows how to sell. She’s on fire this season!"

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Balmain S/S 2024 : Gisele Bündchen by Rafael Pavarotti
IMAGE | BALMAIN.COM

Gisele Bündchen is an unstoppable force. Period. The Spring 2024 campaign season is in full swing and already, the knockout Brazilian bombshell has secured campaigns for mega brands like Frame, Boss and Alaïa. Next up: Balmain. Olivier Rousteing welcomes Gisele as the face of his Spring 2024 collection and welcomes back last season’s campaign photographer Rafael Pavarotti for the occasion. Against vibrant studio backdrops, Gisele does what Gisele does best, looking utterly fierce and fabulous as she dials up the glamour while working the lens of Pavarotti like there’s no tomorrow.

Balmain S/S 2024 : Gisele Bündchen by Rafael Pavarotti
IMAGE | BALMAIN.COM

Read below the reactions of theFashionSpot’s forum members:

“Momma is working and showing the girls how to work. Gisele looks glam. I’ll take it,” enthused reese06 the moment the campaign surfaced.

“Oh wow! I wasn’t expecting this and I am loving it!” exclaimed an elated kokobombon.

“The collection is not good, but after these images I want to wear it,” confessed caioherrero. “Gisele knows how to sell. She’s on fire this season!”

In complete agreement over the outcome was Ihhbl, commenting: “Only Gisele could make this terrible collection work. I’m not even hating Pavarotti’s photography here! Thank God for good models!”

“She carried those clothes and ugly bags like a true supermodel,” declared TaylorBinque.

Vogue28 raved: “Fierce! Cannot even begin to describe how much life and energy these images are already giving me. A total feast for the eyes. There’s absolutely nothing I dislike here, could rave all day about Pavarotti’s photography, the vibrant colors, the hairography, how gorgeous and statuesque Gisele looks!”

Balmain S/S 2024 : Gisele Bündchen by Rafael Pavarotti
IMAGE | BALMAIN.COM

See more of Balmain’s Spring 2024 advertising campaign and join the conversation, here.

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Riley Keough & Rianne van Rompaey Pose for Inez & Vinoodh in Chanel’s 70s-Inspired Spring 2024 Campaign https://www.thefashionspot.com/forum-buzz/882975-riley-keough-rianne-van-rompaey-pose-for-inez-vinoodh-in-chanels-70s-inspired-spring-2024-campaign/ https://www.thefashionspot.com/forum-buzz/882975-riley-keough-rianne-van-rompaey-pose-for-inez-vinoodh-in-chanels-70s-inspired-spring-2024-campaign/#respond Tue, 20 Feb 2024 13:00:00 +0000 https://www.thefashionspot.com/?p=882975 "Very 70s, fun, and glamorous."

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Chanel S/S 2024 : Riley Keough & Rianne van Rompaey by Inez van Lamsweerde & Vinoodh Matadin
IMAGE | CHANEL.COM

Virginie Viard remains loyal to Inez van Lamsweerde & Vinoodh Matadin. For Spring 2024, the Dutch creative twosome make a return to lens their eighth consecutive Chanel advertising campaign. Echoing the theme of Viard’s Spring 2024 collection, we’re transported to Villa Noailles located in the hills above Hyères, in southeastern France. Loli Bahia is a no-show this season, in favor of newly-appointed brand ambassador Riley Keough and Viard favorite Rianne van Rompaey. The stars of the campaign roam the grounds and interiors of the modernist mansion, captured by I&V in both color and black and white. The finished result evokes the mood and eclectic spirit of the 70s perfectly.

Chanel S/S 2024 : Riley Keough & Rianne van Rompaey by Inez van Lamsweerde & Vinoodh Matadin
IMAGES | CHANEL.COM

Read below the reactions of theFashionSpot’s forum members:

“Just like every season at Chanel by Inez & Vinoodh, these campaign photographs are DIVINE!” exclaimed MModa.

“Stunning campaign! Always loved the 70s,” approved Urban Stylin.

Kite shared the same level of enthusiasm, admitting: “This is a really nice campaign!”

“One of my fave campaigns of the season and my most favorite Chanel campaign in what feels like forever! Didn’t think I would appreciate Riley Keough being part of the cast but she’s able to hold her own alongside Rianne van Rompaey here. Such gorgeous imagery from I&V this season, love the styling and the 70s vibe… want to see more and more!” raved vogue28.

“I love all of it, but especially Rianne. I love the color, the obnoxiously in-your-face prints. Very 70s, fun, and glamorous,” voiced KoV.

Chanel S/S 2024 : Riley Keough & Rianne van Rompaey by Inez van Lamsweerde & Vinoodh Matadin
IMAGE | CHANEL.COM

See more from Chanel’s Spring 2024 advertising campaign and join the conversation, here.

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Ida Heiner Poses for Steven Meisel in Toteme’s Minimalist & Chic Spring 2024 Campaign https://www.thefashionspot.com/forum-buzz/882917-ida-heiner-poses-for-steven-meisel-in-totemes-minimalist-chic-spring-2024-campaign/ https://www.thefashionspot.com/forum-buzz/882917-ida-heiner-poses-for-steven-meisel-in-totemes-minimalist-chic-spring-2024-campaign/#respond Mon, 19 Feb 2024 12:00:00 +0000 https://www.thefashionspot.com/?p=882917 "Meisel's working his magic for Toteme, and I love to see it!"

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Toteme S/S 2024 : Ida Heiner by Steven Meisel
IMAGE | TOTEME.COM

Elin Kling made the genius decision to enlist Steven Meisel as Toteme’s campaign photographer back in the Spring 2022 season, with Vittoria Ceretti and Meisel teaming up for the occasion – to great effect. Africa Garcia, Caren Jepkemei and Rolf Schrader were cast for Fall 2022, Jeanne Cadieu and Julia Nobis joined forces for Spring 2023 while Vivienne Rohner was shot in crisp black and white for Toteme’s jewelry campaign back in late 2023. The Stockholm-based fashion label’s Spring 2024 campaign sees Ida Heiner cast as the face and embodiment of Kling’s latest collection, with the Danish model posing against a sleek grey studio backdrop and doing little much else to deliver a series of minimalist, chic and polished campaign imagery.

Toteme S/S 2024 : Ida Heiner by Steven Meisel
IMAGES | TOTEME.COM

Read below the reactions of theFashionSpot’s forum members:

“Ida looks like a hunchback with short legs thanks to that dress. Steven should know better than that,” voiced WinstonH30 the second the campaign came to light.

“Outdated. Feels like 2007,” critiqued forum member kasper.

Zacatecas570 wasn’t all too impressed this season either, adding: “Dull campaign, dull model, dull brand!”

“Did they really need Meisel to produce this nice but bland campaign?” asked Ihhbl.

“Toteme campaigns can be quite good but sadly this is not one of them. Boring. Maybe some of these old photographers should retire if they’re not feeling inspired anymore. Times change and this kind of photography seems outdated already,” chimed in philophile.

Not everyone, however, was so disenchanted. “Must be extremely easily pleased lately, because despite the general consensus within this thread, I am OBSESSED with this. Instantly took me back to the glory days of American Vogue when Meisel would shoot those exquisite studio stories, which had such richness and depth. This feels like a modern and fresh interpretation of said stories… and I’m loving it,” approved vogue28.

“Meisel’s working his magic for Toteme, and I love to see it!” heralded aracic.

Toteme S/S 2024 : Ida Heiner by Steven Meisel
IMAGE | TOTEME.COM

Await more from Toteme’s Spring 2024 advertising campaign and join the conversation, here.

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