Chemena Kamali clearly means business as Chloé’s newly-instated creative director. A refreshed and updated logo has been since been unveiled to cement the French fashion house’s new era. To further declare a new beginning, portraits have been released to usher in Kamali’s vision for the house, once led by the likes of Karl Lagerfeld, Stella McCartney and Phoebe Philo.
The accomplished German designer enlisted David Sims for her first campaign, and welcomes women who embody both the history and spirit of Chloé. As a result, Jessica Miller, Ornella Umutoni, Natalia Vodianova, Fei Fei Sun, Jerry Hall, Liya Kebede and Kristine Lindseth pose throughout the series of images, which genuinely feel like a breath of fresh air. The women assembled in Paris for the occasion and pose for Sims on location within the French capital, precisely where the brand was founded back in 1953 by Gaby Aghion.
Read below the reactions of theFashionSpot’s forum members:
“Lovely to see Jessica!” championed thaigo the moment the campaign became to trickle out.
“Such a joy to see Jessica in a Chloé campaign again after 20 years,” mikel chimed in.
“It’s fabulous. I have high hopes for Chemena’s Chloé,” voiced forum member Scotty.
Sharing the same level of enthusiasm was signifier, commenting: “Evokes previous Chloé campaign DNA but feels quite modern. Soft on camera flash. I like it!”
Vogue28 approved too, adding: “Impressed by all the portraits thus far. I can only echo everyone else’s sentiments on just how nice it is to see Jessica Miller. Very much like Natalia Vodianova’s campaign image too, and real eager to see Jerry Hall.”
Await more from Chloé’s portrait series and join the conversation, here.
